Our Story

Why We
Started Unbroker

Smarter Business Sales for Every Owner

Building a small business takes years of sweat and sacrifice. But when it’s time to sell, most owners still face outdated options and bloated fees. Too many walk away with less than they deserve. Some give up altogether.

After selling our own business, we realized firsthand how broken the process was — and how much better it could be. Today, we’re making business sales smarter, fairer, and lower-cost. Now owners can exit on their terms.

Every business has a buyer. Every owner deserves an exit.

"We sold our business — and discovered owners deserve a smarter way out."

Cory and Michelle Hogan
Unbroker Founders
pictured 2003

Cory and Michelle Hogan started Unbroker after running and selling their own small business

Featured On

Unbroker Promise - Sell Your Business with Confidence

Our Promise

Smarter Business Sales,
No Compromises.

Expect more when you work with Unbroker.

Maximize Value
Comprehensive valuations, expert advisors, and largest buyer network ensure you don’t leave money on the table.
Protect What Matters
Employees, customers, community, reputation, and confidentiality always come first.
Simpler, Faster Process
From valuation to close, we combined true experts and modern technology to streamline every step.

Our Founders

We've Been
In Your Shoes

We started Unbroker after selling our own business.

We’ve sold more than a few others since then.

Cory Hogan
Co-Founder & CEO

After starting, scaling, and selling his own small business early on, Cory saw firsthand how outdated methods and fat fees left too many owners wanting. Drawing on two decades of later experience leading over $20B in transactions at companies like Lob (YC), InMoment (PE), Qualtrics (IPO), and Oracle, with degrees from BYU and Harvard, Cory founded Unbroker to provide a smarter way for business owners to exit.

Cory CEO and Co-Founder of Unbroker

Michelle Hogan
Co-Founder

Having owned and sold her own small business, Michelle understands firsthand the challenges and emotions business owners face when it’s time to exit. With a lifelong focus on family and community, she brings operational and financial discipline paired with personal empathy. Michelle helped shape Unbroker’s foundation and continues to advance its mission of delivering smarter business sales.

Michelle co-founder of Unbroker horizontal
Our Team

Meet A Few
Exit Advisors

Former owners, coaches, and deal professionals, each part of the nationwide team supporting every Unbroker seller.

Our Network

Expanding Footprint,
National Reach.

Unbroker serves all 50 U.S. states and a growing international audience from offices in 10 major markets. We’re building toward a global network of 1,000+ Exit Advisors, ready to help business owners exit smarter.

Current Offices
0
States Served
0
Advisors Goal
0

Our Proof

Backed by Data.
Powered by Success.

With decades of transaction leadership, Unbroker combines cutting-edge data with expert guidance.
Every process is built on security, confidentiality, and trust.

$20B+

$20B+

Unbroker team transaction experience

10,000

10,000+

Unbroker analyzed business valuations

100%

100%

Unbroker processes are 100% confidential 

42M

42M

Unbroker’s network includes 42 million buyer views

Join Us

Join the Movement.
Join the Future.

We’re creating a nationwide movement to deliver smarter, fairer, lower-fee business sales.

Whether you’re an experienced advisor, a professional ready to help owners succeed, or an organization seeking partnership, there’s a place for you at Unbroker.

"I’m proud of what Unbroker offers our nation's entrepreneurs."

Governor Kelly Ayotte
New Hampshire

Cory and Michelle Hogan of Unbroker with New Hampshire Governor Kelly Ayotte

★★★★★
4.9 on Google reviews

Ready to Talk?
Book My Call

Practical advice on fit, timeline, and pricing — no pressure.

15-30 min · Confidential · No salespeople

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Private call. We never share your information.
Cancel or reschedule anytime.

Unbroker Promise - Sell Your Business with Confidence

Backed by the Unbroker Promise

Every service we offer comes with a 100% Satisfaction Guarantee — so you can move forward with confidence.


Assisted Sale

$99/mo

Full Service Sale

$485 up front

+ $4500 once sold

Satisfaction guaranteed

No commitment or exclusivity required

Expert team with M&A experience

Clear, upfront pricing

Commission-free model

Secure and Private Digital Deal Room

Fully Confidential Process, Backed by Non-Disclosure Agreements (NDAs)

Valuation Tools, Backed by Actual Sales from your Industry

Premium Marketing Templates, including Offering Memorandums

Financing Pre-Qualification, including SBA 7a Lending

Exclusive Business Listing on Unbroker site

(for serious buyers only)

Business Listing on Partner Sites, including:

BizBuySell

BizQuest

LoopNet

The Wall Street Journal

AllBusiness.com

and others*

Discreet marketing to exclusive Unbroker buyer database

Personalized Buyer Qualification with AI

Letter of Intent (LOI),

Asset Purchase Agreement (APA),

and other Contract Templates

Negotiation Advise

Due Diligence Tools and Guidance

Lease Transfer Tools

Trusted Escrow Accounts

Full Closing Documents

DBA Transfer and Registration

Communication Planning

Transition and Training Tools

Unlimited Expert Assistance

2 Business Day Response Guarantee


1 Business Day Response Guarantee


Valuation Completed for You


Marketing Materials Created for You


Listings Managed for You


Buyers Qualified for You


Contracts Drafted for You


Buyer Communication Managed for You


Due Diligence Overseen for You


Financing Assisted for You

Landlord Communication Handled for You

License/Permit Transfers Managed for You

Closing Coordinated for You

Training and Transitioning Arranged for You


full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee. If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.

full refund guarantee

100% Satisfaction Guarantee

Both our Full Service Sale and Assisted Sale come with a 100% Satisfaction Guarantee. If you’re not fully satisfied, we’ll provide a full full refund.

See Terms of Service for more details.